THE CHALLENGE: $0 marketing budget, so we turned the product into a growth engine. Our “Verify Projects” feature used auto-imported callsheet data to trigger seamless invites through a clever “Unverified Project” prompt.
Company:
Wercflow
My Role:
Head of Product
Year:
2023
Techstack
Zapier | Postgres | Sendgrid | Python | AWS
The Solution — Product-Led Viral Loop:
We turned a basic need—project verification—into a seamless growth engine. When users saw an Unverified Project badge, clicking “Verify” sent an automated email to their teammates, framed as a simple verification request. But behind the scenes, it acted as a smooth platform invite. Once their teammate logged in, both users’ projects were verified—creating a natural, self-reinforcing loop that drove continuous user growth.
📊 The Impact — Growth Engine by Design
By embedding growth directly into the user workflow, the “Verify Project” feature transformed a simple action into a seamless viral loop—without feeling like a referral gimmick.
Average Time on Page | +185 |
Conversion Rate | +22% |
Average Order Value | +13% |
IP Acquisition | 7-figure sale to L'Oreal |
